AIRBNB
- Carlota Lopez
- Feb 25, 2018
- 2 min read
The first project this semester was about a non- fragrance brand. We were put in teams and could choose any brand we wanted. Me and my team decided to go with AIRBNB, an amazing brand growing up everyday.
WHY IS THE BRAND SO INNOVATIVE?
AIRBNB is an American home rental platform that lets people list, find and rent a place to stay for a short period of time. This is a new way for people to find and explore places away from home. It's like a hotel but more "personal" and real, there is available instant booking and has a new check- in tool that automatically feeds arrival instructions via app.
They have also recently launched Frips, a service that lures travelers out of their rentals for local tours and adventures.
WHO IS THE CONSUMER?
The consumer is practically everyone and that is what makes this Company so interesting. Everyone needs a place to stay when working out of town/ holidays, be it an elegant house with big windows and Baroque architecture or a cozy T2, with paintings and very minimalist.
Being an AIRBNB consumer gives you a less "tourist" feeling and it gives you the impression of belonging to that city. In the end that is what everyone is searching for.
It is for literally everyone. Every age and gender.
WHAT STORY IS IT TELLING AND WHY IS IT COMPELLING?
The world belongs to us and we belong everywhere. It is a home away from home.
It is compelling because why would we want to belong to just one place when we can belong to anywhere?
It is about exploring the places where we are, who we are, it is about living to the fully and enjoying every experience. It is about taking chances.
WHAT MEDIA IS IT USING TO CONNECT WITH THE CONSUMER?
Mainly social media and their own website. They also have a monthly magazine and catchy slogans spread across every city. Of course they heavily count on people's opinion and conversations mouth to mouth.
Don't forget to take a look at my Tumblr. I update it daily. http://carlota-b-lopez.tumblr.com
(C.L)
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