Shrimps is a British fashion brand created by Hannah Weiland in 2013. It all begun when by accident she came across a Chinese faux- fur material called "modacrylic", very much alike to real fur.
The BOLD COLOURS, CRAZY PRINTS and the variety of DIFFERENT TEXTILES are the Brand's signature.
Hannah Weiland takes most of her inspiration from one of her degrees in History of Art.
Although Shrimps began as a faux- fur Winter season brand, over the past years, the collection started to include OUTWEAR, ACESSORIES and READY- TO- WEAR. It is sold in luxury retail stores such as Selfridges, Bergdorf Goodman and Net- A- Porter.
Shrimps is loved and admired by countless celebrities like Alexa Chung, Poppy Delevigne, Kate Moss and so on.
PETA is a big supporter of the designers brand as it is vegan and activist towards animal rights.
WHY IS THE BRAND INTERESTING
It's a brand against real fur, range of styles (shearling, printed, velvet, jacquard,...), quirky, collaborates with other brands, all over the world, joyful and fun, multicultural, brightly colored, edgy, exquisite, exotic, unique, innovative, cruelty- free, activist, unconventional, ARTISTIC APPROACH TOWARDS FASHION.
BRAND IDENTITY
ATTRIBUTES- Luxury faux- fur brand that mimicks exact functions and properties to the real one. British brand. Has 95 stockists, all around the world. Engagment with patterns and textures. Present in London Fashion Week. Mix vintage with modern designs. Mirrors the attitude of the consumer. Artistic approach towards fashion.
BENEFITS- Due to the limited offering the products are more desirable. Provides cruelty- free designs. Excellent quality and aesthetic pleasing. The buyer will feel prestigious , sophisticated and unique. Forward- thinking costumer.
PERSONALITY- Authentic, quirky, timeless, taste for fun in fashion, inspiration in art, focused and activist.
VALUES- Celebrates and promotes conscious fashion. Unconventional and edgy style. Transparency, honesty and consumer focused.
ESSENCE- As Hannah Weiland said is a "sweet, fun and welcome" brand that used fabrics to emphasis colour and texture.
Don't forget to take a look at my Tumblr. I update it daily http://carlota-b-lopez.tumblr.com
(C.L)
